At MSI, technology plays a fundamental role in accelerating and improving the design process. We apply AR and VR for design of fixture programs and complete store environments — so you can experience your concept first-hand and quickly fine-tune it to perfection before a single component is manufactured.
Some say digital and physical retail are in competition. We say that’s a false dichotomy. It’s one continuous world, and the most compelling experiences arise when digital and physical brand stories join seamlessly — arousing and satisfying curiosity, building affinity, encouraging action.
Attract, engage and connect with this new, patented technology. Embedded LED modules and network connectivity allow Smart Glass to play any kind of digital content, while retaining transparency to see what’s inside. It functions as either indoor or outdoor glass, and can be used in new installations or as an overlay over existing glass façades.
Display digital content on a surface that can transition instantly and automatically to a mirror when shoppers approach.
Display products inside a transparent case with a difference. Shoppers can interact with the screen the same way they use a smartphone: touching it to get more information, see the product in action and even purchase it on the spot.
Automatically display product-specific information such as specifications, features & benefits, sizes and special offers whenever a shopper lifts that product up from the shelf to take a closer look.