At MSI, technology plays a fundamental role in accelerating and improving the design process. We apply AR and VR for design of fixture programs and complete store environments — so you can experience your concept first-hand and quickly fine-tune it to perfection before a single component is manufactured.
With VRD™ virtual retail design, you can explore a fully immersive representation of your new store; see the actual materials, products, scale and proportions; and tell us how to refine the experience until it’s perfect. You get exactly what you want — much more reliably, quickly and affordably.
Augmented reality provides a simple, convenient way to experience what new store fixtures and displays will look like when installed in the actual store environment. It’s easy: Download our AR app to your tablet or smartphone, place a tracker card where the display will be located, and view a 3D model of the concept exactly as it will appear when installed. We can even load it up with virtual products.
View a detailed virtual rendering of your concept on your computer, exploring it from every angle and distance in 3D. Use your mouse and keyboard to fly around to any viewpoint. Zoom in to examine each detail, then zoom out again to see the big picture as shoppers will encounter your concepts in real life.
Capture high-resolution product images for realistic design visualization, layout planning, online retailing, social media campaigns and more. Through our partnership with Styleshoots, we offer a smart, self-contained digital photo studio that enables anyone to take professional-quality photos without the time and expense of conventional production setup.
Some say digital and physical retail are in competition. We say that’s a false dichotomy. It’s one continuous world, and the most compelling experiences arise when digital and physical brand stories join seamlessly — arousing and satisfying curiosity, building affinity, encouraging action.
Attract, engage and connect with this new, patented technology. Embedded LED modules and network connectivity allow Smart Glass to play any kind of digital content, while retaining transparency to see what’s inside. It functions as either indoor or outdoor glass, and can be used in new installations or as an overlay over existing glass façades.
Project any image, video, or interactive content onto any surface using augmented projection mapping technology. Elevate retail environments with one-of-a-kind immersive experiences.
